CREATIVE Director (LA) •
A seasoned creative director with over 15 years in advertising, where brand storytelling meets tech innovation. With more than six years of creative leadership, I specialize in crafting compelling, tech-forward brand experiences that stand out.
I’m a versatile creative and strategic thinker—an art director by trade, but just as comfortable writing on my own or collaborating in a team. I thrive on ideation, have a love for comedy writing, and bring a solid grounding in tech and product innovation. I'm passionate about pitching and have a strong win rate to show for it. From developing winning brand platforms for names like McVitie’s, Jacob’s, General Mills, and Just Eat as a creative, to leading successful pitch teams for clients like Seek, WorkSafe, Nova FM, NAB Bank, and most recently Netflix as a creative director, I bring a proven track record of delivering results.