PREDATOR ACCURACy •
ADIDAS
Real ballers see goal posts everywhere they go. A park bench, shopfront shutters,
A bus stop. When you spot them instinct kicks in. You place the ball, pick a corner & bend it top bins.
To launch the Predator Accuracy boot, we created a simple design system that that tapped into that instinct. An Accuracy arrow that pointed out the corner of an imaginary goal. We teased the release by placing non branded Accuracy arrows across European cities, marking the hidden goals only true players see. A week later, we revealed the icon as the visual signature of the new boot. Then our ‘Predator Pro ambassadors’ brought it to to the terraces by flashing the icon as a hand gesture after scoring on match day.
NOVA FM
Australia's biggest national radio station.
Choice paralysis is a thing. It stresses you out and gets in the way of life.
When creating NOVA's new brand platform we realized Live Radio is your secret weapon in an 'On-demand' world. No algorithms, no endless doom scrolling - just real people, in real time. Don’t think just listen.
Don't think just Nova.
QUICKBOOKS
Accountants have been roasting QuickBooks in comment sections for years. And, the brand was feeling it. Reading through the reviews, two things jumped out at us:
Reading thought the reviews two things jumped pout at us.
1. They were out of date.
2. Some of them were damn hilarious.
So we invited those accountants/comedians to 're-review' the new QuickBooks.
And it worked. QuickBooks jumped from 2 stars to 4 on TrustPilot, they gained some much needed credibility online and best of all, the ads practically wrote themselves. We also picked up some shiny metal at the 'The Award Awards'.
