SEEK AND YOU SHALL FIND •
THE SEEKRET
Before this rebrand, SEEK was scoring high in awareness but low in engagement. The brief was, regain the hearts and of Australians.
Whist at TBWA Melbourne I was lucky enough to be Creative Director of SEEK Australia’s largest recruitment brand. As category leader, SEEK was scoring high in awareness but low in engagement. Aussies had fallen out of love with the brand. With more and more new competitors entering the market, and an aggressive marketing surge from LinkedIn,we needed to be distinctive and memorable to regain the hearts and minds of Australians.
Mcvitie´s
mY FIRST BIG BRAND PLATFORM. It was pretty famous at the time anD hugely successful for the brand.
It ran for 8 years and has earned it's place in my portfolio forever.
DID SOMEBODY SAY JUST EAT? •
