DRIVE SMUG •
SIXT
Five stars on
I love writing comedy. I'm a firm believer in having the product front and center and letting the the comedy unfold around it.
It sounds so simple doesn't it?
When you get comedy right, there’s nothing more satisfying. We had so much fun writing these, the construct just keeps giving comedy gold. They also performed very well. SIXT and GREY London continued making these long after I had left. The campaign ran for a total of 3 years.
NUTRI GRAIN
An Australian icon (no, not Russell Crowe. He's not even Australian)
we’re talking about Nutri-Grain.
Nutri-Grain have had their roots firmly planted in the Ausralian Lifesavine community since the 80's. A Nutrition breakfast that's become part of Australian culture. For this rebrand, we've created a graphic representation of the product, already affectionately known as “The brick with the three holes”. We paired this with iconic lifesaver colors, (yellow, blue, red) to create a bold new brand identity. The new brand line “Icons do iconic things” sets the tone for bold brand activations (like making Breakfast Tridents) but also provides a fun platform to talk about product innovations, like 25% less sugar.
Oh, and none of its real. Thanks to ‘The Team’. Higgsfield, Kling, Sora, Nano Banana, Eleven-Labs and good old fashioned Adobe Suite.
JACOBS CRACKERS
WE ARE WARRIORS •
