WE ARE WARRIORS   •

BLAK EXCELLENCE REBORN BY FIRE

A BOOK designed

to BE BURNED 

We created a workshop that helped indigenous kids reclaim their power through a 'burning ceremony' inspired by local tradition. Students burn away hurtful words that have been used against them, while fire proof pages protect the wisdom of their native stories. A new narrative emerges as a blak excellence is reborn through fire.

We Are Warriors is a non-profit founded by Nooky a musician, DJ, and fierce advocate for Indigenous Blak excellence. Growing up, he was told his future would be limited to football or crime, and many Indigenous kids still hear the same limiting words today. Nooky’s mission is to change that by running workshops that help young people break free from those narratives and channel their creativity, passion, and even their anger into creative paths. To support that mission, we helped create “The Book Designed to Be Burned.” The book tells the Native story of the Black Cockatoo, who saves everyone from a bushfire, flying through the flames until its feathers turn black. It’s a powerful symbol of courage, transformation, and identity perfect for a workshop built to burn away old narratives and spark new ones.

THE SPARK

No brand. Just a beautiful film. 

THE TIMES


Every year the UK's biggest news paper prints 'The Best Places to live' annual. People (and towns) take it very seriously.

It's a big deal if your town is in the top 5. It effects house prices, increases tourism and the locals wear it as a badge of honor. Literally. So, we decided to have the street signs duke it out in our ads. It won a Silver at the London BIG awards. 

And, if you're not from the UK, this is what our street signs look like. 

Eat like a local   •