Eat like a local   •

OLD EL PASSO

THE 'Restaurante 
RaNGE' IS ALL ABOUT AUTHENTICITY. WE PITCHED [AND WON] 
THE BRAND PLATFORM 'EAT LIKE A LOCAL'. 

Another pitch winning idea that left us thinking 'GREAT! now how the **** do we pull this off?' I've recently noticed this line is still running in the US almost 15 years later.

We launched with a two-part documentary series following British butcher Charlotte and fishmonger Terry as they explored the regional origins of Chicken Tinga and Baja Fish Tacos. The original campaign was featured on. LBB as campaign of the week and broke YouTube records of most watched [and clicked] preroll of 2014. 

PREDATOR ACCURACy  •