TECH & INNOVATION  •

THE BLIND WALTZ

WE CREATED A BRAIL RACE TRACK FOR A BLIND MAN WITH A LAND SPEED WORLD RECORD.

As any 'Z driver' will tell you, it’s a driver’s car. “When you get behind the wheel there is the ability to feel the car, to feel the track and the road, to be one with them.” This car connects them to the driving experience by giving unprecedented ‘feedback’ to the driver from the road. Which got us thinking. Could you drive the NISSAN Z entirely by feel? 

This is Ben Felten, he's the world's fastest blind motorcyclist, setting a record of 266.716 km/h (165.730 mph)
We asked him to partner with NISSAN Z to help us build the world’s first brail race track. 
Made from rumble strips.  
Then invited him to do a lap live on air. 
Play Station 5 X Grand Turismo brought the Blind Waltz to the world of gaming. 
Turning our brail racetrack into HAPTIC FEEDBACK
Players raced in the dark and compared their ‘Waltz lap’ with players around the world. 


MEET Cai


AN LLM TRANED BY
LIVED CANCER EXPERIENCE

and donated via AN
INTERACTIVE PODCAST.

If you train an Ai model with information, it will have knowledge, if you train it with stories, it will have empathy.Cai is designed to help others navigate one of life's more treacherous and challenging journeys.


PRADO RC


TEST DRIVE A MINIATURE PRADO FROM
YOUR MOBILE OR TABLET.

Test driving a 4X4 it comes with a major caveat. 'YOU BREAK IT YOU BUY IT' Which means, no off-roading, no winching, no towing, no heavy loads, no roof racks, NO FUN. Which left us asking, how do you test drive a 4X4?

Our tracks became social media content farms, automatically generating AI-powered highlight reels for every Prado RC test drive.


ONSET DIAGNOSIS
BY GOOGLE NEST


USING BREAKTHROUGH RESEARCH FROM BOSTON UNIVERSITY TO DETECT early signs of COGNITIVE DISEASE such as alzheimer's and FRONTOTEMPORAL DEMENTIA  

OnSet Diagnosis is a speculative health technology concept that uses voice and speech-pattern analysis to support earlier detection of Alzheimer’s and other cognitive diseases. According to the World Health Organization '55 million people currently living with dementia worldwide. Projected to reach 139 million by 2050 ' early diagnosis is critical. Treatments are most effective within the first year of onset, yet warning signs are often overlooked.

The project proposes integrating passive voice analysis into everyday Google Assistant devices to enable free, accessible early screening at scale. A proof of concept explores archived footage of Bruce Willis, in collaboration with Boston University research, to examine how early speech changes may signal cognitive decline.

DRIVE SMUG   •