We won the global brand positioning at pitch, with the line 'Open To More'. A platform celebrating openness, collaboration, and exploration. We launched with 'The Tuborg Open Project’, partnering with Diplo and MØ on the release of their single, creating a lyric video that introduced the idea to audiences worldwide. We then invited new artists to reinterpret the track through their own cultural and creative lens. The project lived in a 3D interactive experience which housed every version of the track, alongside documentaries capturing the creative process and behind-the-scenes footage of our artists at work.